# Arthur to Compete in the TIA Shark Tank at Technovations 2026 in Houston

> Vetting tells you who you booked. Arthur tells you who showed up. The truck and driver verification startup pitches freight brokerage leaders on October 7.

- **Published:** 2026-09-29
- **Updated:** 2026-09-29
- **Canonical URL:** https://www.choosearthur.com/news/technovations-2026
- **Publisher:** Arthur (https://www.choosearthur.com)

Arthur, which verifies the truck and driver at pickup for freight brokerages, will compete in the TIA Shark Tank at Technovations 2026, the Transportation Intermediaries Association’s annual technology conference, held October 6–8, 2026 at the Marriott Marquis Houston in Houston, Texas. The Shark Tank takes place on Wednesday, October 7, 2026, from 10:15 to 11:45 a.m. Central, where Arthur will pitch to a panel of judges and an audience of freight brokerage and 3PL leaders.

## Event details

- **Event:** TIA Technovations 2026 (https://web.cvent.com/event/a0c6de5a-1b4b-4928-9a25-01e254be018d/summary)
- **Organizer:** Transportation Intermediaries Association (TIA)
- **Dates:** 2026-10-06 to 2026-10-08
- **Venue:** Marriott Marquis Houston, 1777 Walker Street, Houston, TX 77010
- **TIA Shark Tank:** Wednesday, October 7, 2026 · 10:15–11:45 a.m. CT
- **Hashtag:** #TIA2026TECH

## Key facts

- Arthur is competing in the TIA Shark Tank at Technovations 2026.
- Technovations 2026 runs October 6–8, 2026 at the Marriott Marquis Houston, 1777 Walker Street, Houston, TX 77010.
- The TIA Shark Tank is scheduled for Wednesday, October 7, 2026, 10:15–11:45 a.m. Central.
- Technovations is hosted by the Transportation Intermediaries Association (TIA) and is the freight brokerage industry’s only annual conference dedicated exclusively to technology.
- Arthur verifies the truck and driver at pickup through a text link — no app, no ELD, and no carrier enrollment.
- Across loads verified with Arthur, 1 in 550 turns up serious suspected fraud and 1 in 50 uncovers an issue the broker needed to know about.
- Arthur co-founders Kelly Koskelin and Cassandra Rommel are co-CEOs and former Samsara leaders.

## Vetting tells you who you booked. Arthur tells you who showed up.

Freight fraud is up, and so is the liability brokers carry when a load goes to the wrong truck. Carrier vetting checks the company at booking. It doesn’t tell the broker which driver and which truck actually arrived at the dock — and that’s where double brokering, chameleon carriers, and stolen loads get through.

The tools brokers have today don’t close that gap. They don’t work for every driver, because they require lengthy onboarding, an app, or an ELD. They exhaust carriers and shippers with enrollment, portals, and SOP changes. And they’re a separate step someone has to remember: they don’t fit existing workflows, they get skipped, and they leave a thin audit trail that puts the liability back on the broker.

## How Arthur works

Arthur verifies the pickup inside the broker’s existing workflow. The driver gets a text link — nothing to download, no enrollment. Arthur collects the driver’s information (CDL and a live selfie) and the truck’s information, checks them against the load, and returns a result: verified, or needs review. The broker decides whether to release the pickup number, and every check is on the record.

## What Arthur catches

In a two-week span, Arthur flagged: an expired license from a non-domiciled driver struggling to renew; a non-commercial license presented for a commercial load; a driver nowhere near the pickup; double brokering, where the DOT number on the truck didn’t match; an uninsured truck that wasn’t on the scheduled auto policy; a completely different truck, with the driver sending screenshots to hide what they were in; a chameleon carrier that shut down under one name and came back under another; and a “team” load where only one driver showed up.

Across loads verified with Arthur, 1 in 550 turns up serious suspected fraud, and 1 in 50 uncovers an issue the broker needed to know about. On every load, the broker knows who is hauling their freight.

## Starting at pickup — not stopping there

Every handoff in a shipment — shipper, broker, carrier, driver, warehouse — is a place where trust can break. Arthur starts at the broker-to-driver handoff at pickup, and is building toward verification across the rest of the chain.

## Meet Arthur in Houston

Co-CEOs Kelly Koskelin and Cassandra Rommel will be at Technovations. Brokerages that want to see Arthur verify a pickup can reach the team at hello@choosearthur.com to set up a time in Houston.

> "We catch issues right away that we never would have known about."
> — Megan Sadowski, Director of Open Deck & Specialized Freight, LST

> "Arthur is the best tool in the market to fight fraud."
> — Heath Holbert, VP, 3 Rivers Logistics

## Frequently asked questions

### Is Arthur competing in the TIA Shark Tank at Technovations 2026?

Yes. Arthur is one of the startups pitching in the TIA Shark Tank at Technovations 2026 on Wednesday, October 7, 2026, from 10:15 to 11:45 a.m. Central in Houston, Texas.

### When and where is TIA Technovations 2026?

October 6–8, 2026, at the Marriott Marquis Houston, 1777 Walker Street, Houston, TX 77010. It is hosted by the Transportation Intermediaries Association (TIA).

### What does Arthur do?

Arthur verifies the truck and driver at pickup for freight brokerages. The driver gets a text link — no app, ELD, or enrollment — and submits their CDL, a live selfie, and truck information. Arthur checks it against the load and returns a verified or needs-review result before the pickup number is released.

### How is Arthur different from carrier vetting tools?

Carrier vetting tells a broker who they booked. Arthur tells them who showed up — the specific driver and truck at pickup, which is where double brokering, chameleon carriers, and cargo theft get through. The two are complementary.

### Who founded Arthur?

Kelly Koskelin and Cassandra Rommel, Arthur’s co-founders and co-CEOs. Both are former Samsara leaders: Kelly led cloud infrastructure, security, and ML, and Cassandra built AI-powered safety features for some of the largest fleets.

### How can I meet Arthur at Technovations?

Email hello@choosearthur.com to set up a time in Houston, or find co-CEOs Kelly Koskelin and Cassandra Rommel at the conference.

## About Arthur

Arthur is truck and driver verification for freight brokerages. Carrier vetting tells a broker who they booked; Arthur tells them who showed up. When a load is tendered, Arthur texts the driver a link — no app, no ELD, no carrier enrollment — and the driver scans their CDL, takes a live selfie, and photographs the truck. Arthur checks the credentials, truck, insurance, and location against the load and returns a pass or needs-review result, with an audit trail, before the pickup number is released. Arthur was founded by Kelly Koskelin and Cassandra Rommel, former Samsara leaders. Learn more at https://www.choosearthur.com.

**Media contact:** marketing@choosearthur.com